Unleash the creative potential in your organization If you think your enterprise needs to hire its way to creativity, think again. Established organizations have all the creative talent they need already in their ranks. You just need to activate this latent potential, making room for the original thinkers to flourish. In Unlocking Creativity, you will learn to recognize and understand the six organizational mindsets that block creativity-and strategies to overcome them. Praise for UNLOCKING CREATIVITY ‚This book holds the key to unlocking the creativity inside your organization. Roberto has written one of the best books on creativity I’ve ever read.‘ -DAN HEATH, Co-author of Made to Stick and The Power of Moments ‚Insightfully revealing our natural biases that limit innovation, Michael Roberto gives us clear actions to unlock the creative genius of those with whom we work. Unlocking Creativity leaves us with wonder and inquiry, encouraging us and giving us practical tools to cultivate the same within our own organizations. The learnings here are ones any reader will immediately want to apply.‘ -JENNIFER TOMBAUGH, President, Tauck ‚In Unlocking Creativity, Michael Roberto nails the real barriers to organizational creativity and provides practical, implementable strategies for overcoming them. An essential read for leaders who aspire to foster real innovation in their businesses.‘ -MICHAEL WATKINS, Author of The First 90 Days, and Professor of Leadership and Organizational Change at IMD ‚As a seasoned professor, Michael Roberto masterfully creates classroom experiences that invite discovery, exploration and adoption of new insights. In Unlocking Creativity, Roberto offers engaging and compelling stories along with clear explanations of the practical implications of the latest research on creativity. This work is a must read for any leader interested in getting the most out of talented people throughout their organizations.‘ -KRISTIN COLBER-BAKER, Global Director of Leadership Development, Mars Inc. ‚Each chapter of this readable and inspiring book shines a bright light on how to clear the path to creativity. I had a hard time deciding between continuing to the next chapter and running out to implement what I had learned.‘ -ANITA MCGAHAN, Professor of Strategic Management and George E. Connell Chair in Organizations & Society, at University of Toronto Rotman School of Management
ISBN: 978-1-119-54579-8
