A new title in a successful genre: Compelling books on the human-animal bond, like this one, sell with staying power. This book follows in the path and will reach the same audience as books like All Creatures Great and Small, which has sold nearly 400,000 copies across formats, including 30,000 YTD as of 06/21; Tell Me Where It Hurts (130,000 RTD, 470 YTD for 2020); Love Is the Best Medicine (20,000 RTD); and All My Patients Have Tales (10,000 RTD). Celebrated author with wide name recognition: Dr. Doug Mader has been a vet for more than three decades and has had extensive media exposure. Dr. Mader has been featured on multiple radio broadcasts (NPR and others), been interviewed and featured on all major broadcast networks, been on several television shows including episodes on Animal Planet, National Geographic, Discovery, Travel, Spark TV, and others, and been published widely, with regularly running columns. He also speaks to audiences around the world. Wide potential audience: The love of animals is widespread. Today 67 percent of American households own some type of pet; there are 78 million dog owners, 86 million cat owners, and 7.5 million exotic pet owners in the US, representing a huge potential audience that will connect with this celebration of having pets and stories about animals. Proven pop culture success of similar vet stories: Veterinary reality shows have become increasingly prevalent over the last several years. TV shows like Dr. K’s Exotic Animal ER, The Incredible Dr. Pol, Secrets of the Zoo, and a host of other programs have exploded in popularity on channels like Animal Planet, Nat Geo Wild, and various streaming services. As a celebrity within the field himself, Dr. Mader has lived all of these stories and more, and writes about them compellingly. Renewed interest in the LA riots: Between the twenty-year anniversary of the Rodney King scandal and fractious public relationship with police over the past several years, Dr. Mader’s story will resonate not only with animal lovers, but with city dwellers everywhere. Superb praise already in: A wealth of endorsements are already in from the likes of journalist and New York Times best-selling author Carl Hiaasen, whose books have sold millions of copies and spent weeks on the best-seller list, and Dr. Kevin T. Fitzgerald of Animal Planet’s Emergency Vets and E-Vet Interns.
ISBN: 978-1-954641-04-4
