The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: – New chapters on strategic planning and campaign management, research and measurement and CSR and community relations – Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding – Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. – New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. – Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. – Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: ‚This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this ‚involve me‘ era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!‘ – Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell ‚This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business‘ – Ian Wright, Corporate Relations Director, Diageo
ISBN: 978-1-85702-242-1
