Introducing a new kawaii property “Mochi Mochi Panda;” a hugely popular brand with Japanese kids and teens! It was created by Kamio Japan, one of the top stationery companies in the country, and gained exposure through Gakken’s tween fashion magazines as well as 16 books. Now the brand has been licensed to over 50 licensees, who have featured it on towels, toys, accessories and more. Mochi Mochi Panda is a panda-like creature that is squishy like mochi (rice cake). This is not a panda, not a rice cake, nor a marshmallow. Much like the kawaii character Gudetama, the world of Mochi Mochi Panda is about being laid-back and relaxed. Jumbo Mochi Mochi Panda can pull off pieces of himself to create lots and lots of Tiny Mochi Mochi Pandas. You’ll meet Idol Panda, Aloha Panda, Princess Panda, Chic Panda, Rainbow Panda, Zombie Panda, and lots of other Tiny Pandas! What is kawaii? The concept of kawaii, Japan’s culture of cuteness, started in the ‘70s and made its way to the US in 1976 with Sanrio’s Hello Kitty. Since then, the US has seen continued success with such kawaii properties as Pokemon and more recently, Gudetama. The culture of kawaii is not just about being cute: it is pushing away serious things like business and politics, and embracing a more laid-back lifestyle. Couldn’t we all use more of that? Includes 12 sticker sheets featuring 1,250 stickers! Meet all of the Mochi Mochi Pandas, then explore their adorable world with 1,250 stickers! Mochi Mochi Panda is a panda-like creature that is squishy like mochi (rice cake). This is not a panda, not a rice cake, nor a marshmallow. Much like the kawaii character Gudetama, the world of Mochi Mochi Panda is about being laid-back and relaxed. Inside, you can play make-believe with Princess Panda, shop with Chic Panda, help Idol Panda write a song, and much more! It was created by Kamio Japan, one of the top stationery companies in the country, and gained exposure through Gakken’s tween fashion magazines as well as 16 books. Now the brand has been licensed to over 50 licensees, who have featured it on towels, toys, accessories and more. What is kawaii? The concept of kawaii, Japan’s culture of cuteness, started in the ’70s and made its way to the U.S. in 1976 with Sanrio’s Hello Kitty. Since then, the U.S. has seen continued success with such kawaii properties as Pokemon and more recently, Gudetama. The culture of kawaii is not just about being cute: it is pushing away serious things like business and politics, and embracing a more laid-back lifestyle. Couldn’t we all use more of that? Part of the Kawaii Kids Club, a cute and engaging series for children and teens—incredibly popular worldwide! Gakken Publishing is the largest publisher of children’s educational books in Japan. For the first time, these sophisticated and exciting books are now available to parents, teachers, and caregivers in the United States.
ISBN: 978-4-05-621108-5
